Naturally, everybody wants to know how apple does it. Segalls book reveals what sets apple apart from other technology companies and makes it stand out in a complicated world. Hoping to fill this gap and tell the untold story about apple of california from a different angle, writer ken segall committed to a project tentatively named insanely simple the obsession. The obsession that drives apple s success book online at best prices in india on. It reveals the ten elements of simplicity that have driven apples success which you can use to propel your own organisation. Segalls book reveals what sets apple apart from other technology companies and. Gets inside apples branding and marketing to explain its directness and power.
The obsession that drives apples success, offers an interesting blend of business advice and anecdotes designed to. New book insanely simple focuses on apples simplicity. Best books about apple and steve jobs you need to read. The obsession that drives apples success book online at best prices in india on. Insanely simple reveals the secret of steve jobss success with such clarity, even we nongeniuses can make use of it. The reader will learn about how steve jobs implemented this structure at apple and upheld it even in the face of critics.
The obsession that drives apples success, which purports to provide the answer. The obsession that drives apples success by ken segall. Use features like bookmarks, note taking and highlighting while reading insanely simple. He saw firsthand that jobs looked at everything through the lens of simplicity. My first book, insanely simple, focuses on steve jobs and appleand how steves love of simplicity changed the way apple innovated, marketed, sold at retail and even organized itself. His obsession with simplicity was visible not just in apples products. By this measure insanely simple is a great business book.
He basically makes the same point about 15 times before launching into some interesting stories. This is a great book about the philosophy of simplicity at apple. Ken segalls first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple. The obsession that drives apples success 3 by segall, ken isbn. Youll understand how his obsession with simplicity. The obsession that drives apples success 8601234587286. The obsession that drives apples success, and its on sale tomorrow. If you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns, insanely. The obsession that drives apples success by ken segall there are many ways to describe apple.
Youll understand how his obsession with simplicity helped apple perform better and faster, sometimes saving millions in. Simply the best business book i have read for a long time. Oct 01, 2018 luckily, i recently stumbled into a book called insanely simple. This book, by one of apples adagency creatives, explores the companys steve jobsdriven philosophy of keeping things simple. Insanely simple shares anecdotes on steve jobs and apple. Jan 15, 2017 best books about apple and steve jobs you need to read right now. Its what helped apple recover from near death in 1997 to become the most valuable company on earth in 2012. The obsession that drives apples success ken segall isbn. The book will be equally at home on your bookshelf next to business classics. Reading insanely simple, youll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. Best books about apple and steve jobs you need to read right. This is the best book on how apple works ive read, so far. Although the examples are, well, simple, it had my synapses firing over and over again with ways to apply the messages in the book. Of all the books about apple that have come out after steve jobss death, ken segalls insanely simple.
Segall writes inline with the principle of simplicity. Apr 26, 2012 as a kind of oral history of apple s turnaround and a window into the apple of the late 90s and early 2000s, insanely simple works. Today apple is known as one of the most valuable companies and brands in the world. We cannot guarantee that insanely simple book is in the library, but if you are still not sure with the service, you can choose free trial service. Insanely simple talks about the business strategy of keeping things simple. The obsession that drives apple s success, which comes out this thursday. Insanely simple, new book on apple, makes its ibookstore. It was the stark contrast of apples ways that made segall appreciate the power of simplicity and inspired him to help others benefit from it. Insanely simple doesnt want you to know why steve didnt wash for weeks, was a vegan, didnt speak to his daughter for years, or refused to properly park his car. Apr 30, 20 by this measure insanely simple is a great business book. Insanely simple is his insiders view of jobs world. Simplicity isnt the sole factor behind apples success. Positioning complexity as the villain of success, segall focuses on the importance of simplicity.
The obsession that drives apples success segall worked closely with steve jobs as an ad agency creative director for next and apple and was a member of the team. In insanely simple, youll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. Apr 26, 2012 it was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. As a speaker, i am often asked, do you have any realworld suggestions for making an organization. The relationship we would have over the years ahead would always remain that simple.
Jobss ideology about keeping things simple made apple the most successful corporation in the world. I spoke to ken about his new book, insanely simple. For me the test of a good business book is whether it gives me some inspiration and ideas for applying in my own work business. He talked about the impact apple has had on our lives, what inspired. Insanely simple, new book on apple, makes its ibookstore debut. Luckily, i recently stumbled into a book called insanely simple. It was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. Insanely simple, by ken segall is a book about the obsession that drives apples success insanely simple is an easytoread book that shares lessons from segalls career working with steve jobs the king of simplicity himself.
Ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. The observer ken segall has literally captured lightning in a bottle. The obsession that drives apples success and millions of other books are available for instant access. Apr 24, 2012 i spoke to ken about his new book, insanely simple. Surely there must be some secret formula, some magic insight, some insanely great philosophy driving the company. As a kind of oral history of apples turnaround and a window into the apple of the late 90s and early 2000s, insanely simple works. Insanely simple, though segalls recollections, wants to help readers understand how some of steves ideas and behaviors came to be by following the principles of simplicity. For a book espousing the advantages of simplicity, it could have used some chopping. It was the stark contrast of apple s ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. The obsession that drives apples success ebook written by ken segall. Steve didnt like complexity in his working relationships any more than he liked extra buttons on his ipod. The simple stick apples package design team had just returned from.
Heres one reason you should read ken segalls new book. But at a certain point in the past, apple almost closed its doors. If youre interested in jony ive, this book is the closest youll get to him. Maybe its a little early in the book to be quite so simple. Best books about apple and steve jobs you need to read right now what are the best books to read about apple, steve jobs, jony ive, and the products that changed everything.
Pdf insanely simple ebooks includes pdf, epub and kindle. The author hones in on apples inner processes to show us how we can apply simplicity to our work and why complexity can hinder a companys development. The book talks about the energy steve brought back into the company when he returned. Download for offline reading, highlight, bookmark or take notes while you read insanely simple.
He recently published insanely simple, a book about how mr. The obsession that drives apples success kindle edition by segall, ken. Simplicity isnt just a design principle at appleits a value that permeates every level of the organization. Everyday low prices and free delivery on eligible orders. As a business advice book, well, it works so far as that genre. Apple might be the biggest corporation in the world but its certainly not the most bureaucratic. I learned quite a lot about organizational culture while reading ken segalls insanely simple. The obsession that drives apples success could have used some editing. The obsession that drives apples success by ken segall, who had worked with steve jobs for over 10 years. The simple stick apples package design team had just returned from their presenta. It was the stark contrast of apple s ways that made segall appreciate the power of simplicity and inspired him to help others benefit from it. The obsession that drives apples success kindle edition by. Insanely simple is a business book that explains apples phenomenal success with steve jobss passion for simplicity.
Leadership, vision, talent, imagination, and incredibly hard work may have just a bit to do with it. Simplicity isnt just a design principle at appleits a value that permeates every. It reveals the ten elements of simplicity that have driven apple s success which you can use to propel your own organisation. Jun 04, 2012 if you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns, insanely simple. The ibookstore download can be enjoyed on your iphone, ipad or ipod touch with the ibooks app and on your computer with itunes. The obsession that drives apple s success, offers an interesting blend of business advice and anecdotes designed to help readers understand how jobs and the. The obsession that drives apples success published april, 2012 is the best i have read. May 05, 2019 today apple is known as one of the most valuable companies and brands in the world. Download it once and read it on your kindle device, pc, phones or tablets.
Insanely simple reads as a vibrant, narrative modern business book. Enter your mobile number or email address below and well send you a link to download the free kindle app. In order to read online or download insanely simple ebooks in pdf, epub, tuebl and mobi format, you need to create a free account. In insanely simple, you ll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls.
In the excerpt, we learn about steve jobss great reaction to criticism of the. Jun 03, 2016 ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. Youll understand how his obsession with simplicity helped apple perform better and faster, sometimes saving millions in the process. The turnaround in the company was when it got steve jobs back. Ken segall explores the way in which apples culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business.
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